Key competences are ...
Business
Support along the strategic management process, which includes:
- Developing and executing strategic marketing plans
- Analyzing investments and developing corresponding business plans
- Translating corporate programs into marketing tactics
- Offering best practice marketing counsel
- Collecting and analyzing competitive information
- Driving and implementing integrated marketing programs
- Engaging clients and key market players in productive dialogues to create competitive advantages
Technology
Support along strategic technologies and investments, which includes:
- General business and technology assesments
- Development of new technologies, techniques, processes and products, incl. patents and prototypes